12 Results in category Multimedia

5 Ways to Earn & Build Customer Loyalty

When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around.

Why Digital Displays Are the New Future of Advertising

Digital billboards and outdoor digital displays are bringing out-of-home advertising and visual messaging to new heights.

Best Practices for Improving Employee’s Job Satisfaction Quickly

As an employer, you are given the challenge to search for ways to raise job satisfaction so that your company can stay competitive and profitable through the years. This article will discuss the best practices you can do in the job environment

Why Display Advertising is taking over

There is no doubt that over the past decade there has been a phenomenal shift within the traditional marketing mix as digital advertising has become pivotal to many advertisers’ marketing strategies.

5 Reasons Why You Should "Do" Digital Marketing

rogression is often a symptom of change, and to get ahead, you need to be open to explore these avenues. The digital advent brings about a world of endless possibilities. Media that is stored in a digital format refers to digital media.

Finding Your Social Voice

When you begin a marketing campaign, big or small, start by identifying your end goal and work backwards – and for most this second step will be focussing on your brand.

#AFRICA – Inside the Continent’s New $14bn Social Media Industry

Social media – a set of internet-based applications and websites that allow users to communicate directly with friends and strangers alike – are increasingly changing the way business is conducted in Africa.


The words “Social media” is enough to bring upon a smile on today’s youth. The age of 14-30 or the so called “generation Y” are the major users of such platforms.

Simple Ways to Harvest Reviews From Happy Customers

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!

Excite Audiences by Finding the Visual Angle of Your Brand

Today’s visual social platforms are more popular than ever. Pinterest and Instagram flood the Internet with images, which are twice as likely to be shared as text. YouTube, Vimeo and countless video syndication sites are major hubs of activity --