filter

28 Results in category Business


Six Steps to Dealing with Customer Complaints

At some point, everyone in business has to deal with an upset customer. The challenge is to handle the situation in a way that leaves the customer thinking you operate a great company.


The Marketing Power of a T-Shirt

If you haven't got a shirt, hat or jacket with your brand's logo, you're missing out on a powerful and affordable marketing opportunity.


Success in this climate requires listening to your customers, establishing their trust, and changing your relationship with them in fundamental ways.


The Myth of Working Hard vs. Working Smart

The problem with the working hard vs. working smart dichotomy is that all too often we frame the choice as one in which we can only choose "hard" or "smart." The question we should be asking is, why aren't we doing both?


Why Is Innovation So Hard?

Creating a “big new” or a “big different” for your business requires innovative thinking, and innovative thinking requires the right kind of organizational environment. That is why innovation is so hard.


The art of sales techniques

Every business needs to sell and the key to selling is correctly understanding what customers need.


Simple Ways to Harvest Reviews From Happy Customers

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!


Excite Audiences by Finding the Visual Angle of Your Brand

Today’s visual social platforms are more popular than ever. Pinterest and Instagram flood the Internet with images, which are twice as likely to be shared as text. YouTube, Vimeo and countless video syndication sites are major hubs of activity --


Today’s most competitive marketplace isn’t technology but talent. The challenge of attracting and retaining talent is particularly acute for marketers.


Ten Ways to Spot an Opportunity

Finding ways to compete differently is hard. This article will make it easier.